Pharma Nord leads Dutch slimming market - 14.02.2008

    Pharma Nord leads Dutch slimming market

    For the second year in a row, Pharma Nord's slimming product Bio-T holds the position as the best selling slimming product in the Netherlands. In an article published by pharmacy trade magazine Lijfblad, market research done by IMS Health places Bio-T's market share at 12,5%, well ahead of competing brands who rate siginificantly lower, with market shares of between 2,5% and 5%.

    Bio-T was introduced on the Dutch market only two years ago, and has rapidly become popular among consumers, generating a lot of repeat purchases. Bio-T was also nominated for an Lijfblad-IMS Mirror Award for single brands.